Kohl’s Introduces Lauren Lane x Sonoma Goods for Life Spring Collection Following Successful Fall Debut
Following the successful first launch of Kohl’s Sonoma Goods for Life’s collaboration with influencer Lauren Lane last fall, the company is bringing back another collection with Lane this spring.
Available in 850 stores and online at Kohls.com, this season’s Sonoma Goods for Life x Lauren Lane collection features a core assortment of versatile and easy-to-wear dresses, as well as skirts, tops and jackets that women of all ages and sizes can feel comfortable and confident in this spring. Designed with inclusivity in mind, the collection will be available in extended sizes, up to 5X.
“As people are looking to transition their wardrobes from winter to spring, I wanted to create a collection of clothing that is effortless to throw on, but still allows women to feel put together and stylish for their day ahead,” said Lane. “It was also important to me that all women can see themselves in this line, so the collection was designed to embody inclusion, comfort, attainability, and versatility.”
Kohl’s kicked off its partnership with Lane last fall with a collection that was an instant success with existing and new customers alike. Top sellers, including the shacket and sweater assortment highlighted Lane’s style appeal and reach to new audiences. Her latest spring collection will offer similar on-trend pieces that can become season staples in customer’s closets. The Sonoma Goods for Life collaboration with Lane is part of Kohl’s efforts to collaborate with influencers with style that reflect today’s latest trends and have the reach to introduce Kohl’s to new audiences.
Check out Lauren’s latest spring collection with Sonoma Goods for Life at Kohls.com.