Kohl’s Launches Unprecedented Number of Brands Just in Time for Holiday

A significant number of new brands join Kohl’s product portfolio 

MENOMONEE FALLS, Wis., Oct. 17, 2019 – Kohl’s (NYSE: KSS) celebrates the launch of a significant number of new brands joining its product portfolio during the fall and holiday seasons, offering newness at every turn for Kohl’s customers. Shoppers will discover new brands across product categories including new brands to Kohl’s, exciting collaborations and new partnerships with existing Kohl’s brands.

“We are thrilled to amp up newness and discovery across our stores and Kohls.com with a strong pipeline of new brands and partnerships to excite existing customers and attract new customers to Kohl’s,” said Doug Howe, Kohl’s chief merchandising officer. “As our product portfolio evolves, we are bringing new offerings in every department including women’s, men’s, home, and beauty to inspire shoppers this holiday season with a modernized, relevant merchandise assortment.”  

The following brands have launched or will launch at Kohl’s stores and Kohls.com this year. While store locations offering each brand vary, customers can shop the full assortment of all brands online at Kohls.com. 

Now in Kohl’s Stores and on Kohls.com

Family

• Fanatics: A long-term partnership with Fanatics to significantly broaden Kohl’s fan gear assortment online, including officially licensed men's, women's, and kids apparel, jerseys, hats, collectibles, and tailgating and novelty products, launched in September

• ED Ellen DeGeneres Pet Collection: Exclusive pet offerings from Ellen DeGeneres, featuring toys, beds, apparel, and accessories, launched in October 

Women’s

• Nine West: Footwear, handbags, jewelry, and an exclusive apparel collection featuring an expanded wear-to-work offering, launched in September 

• Cara Santana x Apt. 9*: Exclusive, limited-time apparel collaboration between actress and tastemaker Cara Santana and Kohl’s private label brand Apt. 9, featuring blazers, sweaters, pants, skirts, outerwear, and more, launched in October

Men’s

• Caliville*: Men’s lifestyle apparel from country music star Brett Young, exclusively at Kohl’s, featuring a selection of short sleeve and long sleeve graphic tees, fleece, flannels, and joggers, launched in October

Home

• Koolaburra by UGG: Exclusive home collection featuring a variety of luxury soft home products, including bedding and bathroom linens, throws and decorative pillows, launched in September

• Scott Living at Kohl’s: Exclusive home offerings from HGTV’s Property Brothers Drew and Jonathan Scott, featuring modern home basics and décor, including furniture, bedding and bath, kitchen décor, and more, launched in October 

Curated Brands: Curated by Kohl’s

In addition to these new brands in women’s, men’s and kids, Kohl’s also recently announced a cross-category platform for new brands called Curated by Kohl’s, launched in October. Beginning in 2020, Kohl’s will partner with Facebook on brand curation, identifying and engaging with brands that have built a strong online community on the social media platform. While the selection will refresh quarterly, the first selection of items include the following brands:

• Adore Me: Bras, panties and sleepwear available in all sizes

• East Adeline by Dia&Co: Versatile apparel, including statement pieces, modern prints, and closet staples available in sizes 14 - 32

• Kid Made Modern: Craft kits and accessories, including on-the-go travel kits, jewelry kits, holiday decorating kits and various art supplies

• Lovepop: Laser-cut pop-up cards for every occasion — from birthdays and anniversaries to holidays and “just because”

• Luca + Danni: Iconic stacking bracelets

• United by Blue: Eco-friendly bags, drinkware and reusable straw kits
   

Curated Brands: The Beauty Checkout 

Kohl’s is proud to announce The Beauty Checkout, a rotating selection of products from emerging beauty and skincare brands, launched in October. Beginning in 2020, Kohl's partnership with Facebook will also support The Beauty Checkout.

“We see the beauty category at Kohl’s as an opportunity for growth, and our nimble approach ensures we can quickly bring new trends to customers, as well as continually test emerging products and brands as part of our assortment," said Robert Jezowski, Kohl’s vice president, divisional merchandise manager of beauty. “We are looking at many categories across the beauty department and one of the many trends we are launching at Kohl’s is CBD beauty products, including facial care, body care and topical creams, in select stores."

While The Beauty Checkout selection will be refreshed quarterly, the first selection of items include the following brands:

• Banila Co: clean skincare

• Barefoot Scientist: footcare solutions, including blister prevention spray, pain relief cream, hydration therapy and more

• Busy Beauty: showerless products, including dry shampoo, body wipes and shave gel

• Cleo & Coco: natural deodorant

• Dr. Botanicals: natural skincare, including pomegranate sleeping mask and kale superfood moisturizer

• Evolution_18: ingestibles, featuring gummies, glow capsules, collagen powder, probiotics and more

• Honey Belle: clean skincare

• Lucie & Pompette: face polish

• Pure Aura: masks, including glow glitter mask, 24K gold foil mask, rose gold foil mask and paper cloud cleansing mask

• Real Her: lip kits

• Savannah Bee: hand and body care

• Uncle Bud’s: hemp skincare, including body lotion, body wash and roll-on pain relief

• Vital Proteins: beauty collagen
   

Additional Beauty Offerings: Kohl’s continues to bring newness to beauty with trending and relevant brands, including:

• Chopstick Hair Tools

• Elizabeth and James fragrance

• Formawell Beauty by Kendall Jenner

• Hempz

• Jason Wu fragrance

• La Vie est Belle fragrance by Lancome

• Hemp Beauty** - CBD offering

• Uncle Bud's** - CBD offering

• MOX** - CBD offering
   

Coming Soon for the Holiday Season

Women’s

• Elizabeth and James*: Exclusive retailer of Elizabeth and James apparel, handbags and accessories from designers Ashley and Mary-Kate Olsen, launching in November 

• JW Jason Wu*: Exclusive, limited-edition women’s holiday apparel capsule from globally-renowned designer Jason Wu, feature signature pieces for holiday dressing, including dresses, jumpsuits, and jackets, launching in November 

As always, customers can take advantage of Kohl’s many conveniences and values, including shopping via the Kohl’s App, the option to Buy Online, Pick Up In Store and the ability to earn Kohl’s Cash, a Kohl’s-only value that can be earned on anything or anywhere customers shop – in store, at a kiosk or online. Additionally, Amazon Returns at Kohl’s is now available at more than 1,100 stores nationwide. Customers can now visit their local Kohl’s store to return eligible Amazon items, without a box or label, for a free return.

To shop all these brands and more, visit Kohls.com.

*Products available in select Kohl’s stores and for all customers on Kohls.com.
**Products available in select Kohl's stores only.

Cautionary Statement Regarding Forward-Looking Information
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl's intends forward-looking terminology such as “believes,” “expects,” “may,” "will," "should," "anticipates," “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those projected in such forward-looking statements. Such risks and uncertainties include, but are not limited to, those that are described in Item 1A in Kohl's most recent Annual Report on Form 10-K and as may be supplemented from time-to-time in Kohl's other filings with the SEC, all of which are expressly incorporated herein by reference. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.

About Kohl’s
Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing national and exclusive brands, incredible savings and an easy shopping experience in our stores, online at Kohls.com and on Kohl's mobile app. Since its founding, Kohl's has given more than $700 million to support communities nationwide, with a focus on family health and wellness. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.

Contact
Julia Fennelly, julia.fennelly@kohls.com, 262.703.1710