Introducing Sonoma Goods for Life + Now & Gen, a new collaboration with Now & Gen’s Genevieve Padalecki
The limited-time apparel collection is available now at stores and on Kohls.com
Kohl’s teamed up with actress and lifestyle influencer Genevieve Padalecki of Now & Gen, to launch a new, limited-time apparel collection as part of the Sonoma Goods for Life brand. Available now in select stores and on Kohls.com, Sonoma Goods for Life + Now & Gen offers timeless and versatile dresses, skirts, tops, blazers, shorts, jumpsuits, and rompers. The size-inclusive collection, ranging from petites to 4X, includes casual everyday favorites that can be styled from season to season.
We recently caught up with Genevieve to get the inside scoop on her new collection and the inspiration behind it.
The collection offers busy women easy outfitting solutions that simplify her life, which is more important than ever given what the year has brought. How are these pieces perfect for the casual at-home looks our shoppers have been loving lately?
I believe that clothing should be comfortable, but that shouldn’t mean compromising style. This year has changed the way that people dress, and I believe that putting on something that makes you feel good is important. I like to find comfortable clothing that will look good throughout the day and makes me feel stylish, because I know that when I have on a great outfit, I feel more confident. I also wanted to create staples that were fun, yet completely timeless so that Kohl’s shoppers can wear them throughout the seasons and interchange them in their wardrobe over time.
Each piece from the collection feels very timeless, yet trendy. Where did your inspiration come from?
Inspiration came from my home and my busy life. I am a mom, wife, friend, outdoor-enthusiast and a long-time lover of fashion. For me and my lifestyle, that means finding clothing that is durable, comfortable and unique, with the ability to layer and add my own flavor. The collection has these elements of comfort, durability, timelessness and style, and the pieces are made to be worn from working from home when you need to look put together to strolling the neighborhood and catching up with friends (at a social distance of course) or even a date night at home.
How would you describe your personal style, and how does that come to life in the collection?
I am a classic style kind of gal with ruffled edges; I like classic staples, but also love attention to detail. A lot of the pieces contain “inner beauty,” where the stitching has a different color or the patterns look hand-stamped. I wanted everything to look and feel like it was artisan-made, and every detail was a thoughtful choice.
If you had to pick one piece from the collection as your favorite, what would it be and why?
My personal favorite is the denim dress because it really speaks to my style. It's relaxed, yet fitted; the stitching stands out just enough to give it a personal flair and structure; and the skirt offers just the right amount of femininity. I love that it can be casually worn with flats or dressed up.
How important was it to you to consider size inclusivity when designing the collection?
Very! Apparel shouldn’t be made for only one body type. It should be made for everyone to enjoy. By extending the range of sizing, I hope there is something for everyone and any style.
We’ve loved working with your team to bring Sonoma Goods for Life + Now & Gen to life. Why was Kohl’s the perfect fit for this collection?
Kohl’s is the perfect marriage between great apparel and affordability. A great outfit can add a boost of confidence or spark some joy. It should be an expression of who we are and who we want to be. And that shouldn't be inaccessible or break the bank.
To get a behind-the-scenes peek at the collaboration’s design process, watch the video below. And be sure to check out the entire Sonoma Goods for Life + Now & Gen available now on Kohls.com.
