Kohl’s Launches Dedicated Dress Shop and Expands Assortment of Dresses for Every Occasion
Dedicated dress shop in 700 stores and on Kohls.com enhances the existing dress assortment with new brands, styles, fits, and fabrics
The introduction of new brands in occasion, social and career dressing, as well as more styles across only-at-Kohls brands, provides more breadth and on-trend options for customers
Kohl’s recently launched an expanded assortment of dresses, making it easy for customers to find a variety of styles for every occasion. The new dress shop, now in 700 stores and on Kohls.com, significantly enhances our women's offering.
As Kohl’s continues to amplify its polished casual and dress wear assortments for customers, the company identified dresses as an area for growth, particularly with white space in occasion, career, and social dresses.
Today, the new dedicated dress shop is prominently positioned at the front of the store and highlights new brands and products arranged to tell color and print stories, making it easy for shoppers to discover the perfect piece for any occasion. The shop currently has dresses from new brands, including London Times, Harper Rose, Taylor, Maison Tara, Nanette Lepore, Nicole Miller, Andrew Marc, Betsy & Adam, and more. In addition, shoppers will also find a wider and amplified assortment of dresses from only-at-Kohl’s brands, including Draper James, Sonoma Goods for Life, Nine West, LC Lauren Conrad, Simply Vera Vera Wang, and more.
Shoppers have been loving the products, particularly on-trend styles, including florals, chiffons, feminine details, thicker knit fabrications, pleats, and more. Kohl’s will continue to bring in new brands and trend-forward pieces so shoppers can discover new products for every season and occasion. To see the latest dress wear offerings, visit select Kohl’s stores or online at Kohls.com.
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This article contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believes,” “anticipates,” “plans,” “may,” “intends,” “will,” “should,” “expects" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on management’s then current views and assumptions and, as a result, are subject to certain risks and uncertainties, which could cause the Company’s actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company’s Annual Report on Form 10-K, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company’s filings with the SEC. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.
