Thousands Joined Kohl’s and Tone It Up for Workout Event

On Jan. 13, Kohl’s and Tone It Up came together to promote a healthy, balanced lifestyle through an exclusive workout, Wellness Lounge experience and workout styling tips.

As a destination for Active and Wellness, Kohl’s is committed to helping everyone find their perfect balance. Kohl’s recently partnered with fitness and lifestyle community Tone It Up to host an exclusive wellness experience for customers, media and influencers with Tone It Up co-founders Karena and Katrina. The event took place at the historic Barker Hangar in Santa Monica, CA, and more than 33,000 live-streamed the special workout on Kohl’s and Tone It Up’s Facebook pages.  

In-person attendees were also invited to experience the Wellness Lounge, where they could drink Tone It Up protein smoothies, get a massage, treat themselves to a manicure or get a beauty touch-up. The Wellness Lounge also featured Tone It Up-approved styles from Kohl’s strong portfolio of national Active and Wellness brands, including FILA, Under Armour, Nike, Adidas, Fitbit, Gaiam, Ninja and more.

Visit Kohls.com/ToneItUp for Tone It Up’s product picks, and check out the social conversation surrounding the event using #KohlsxStudioToneItUp.